Seven Steps to Sponsorship Success - Community Sport

January 10, 2020
Posted in Sponsorship
January 10, 2020 Colin Richardson

Seven Steps to Sponsorship Success

An event to help Community Sports build and manage their own sponsorship programs

Seven Steps to Sponsorship Success – Community Sport

Where: HBF Stadium
When: Monday 24 February 2020, 7.00pm to 9.00pm

A seminar  to give Community Sports organisations the knowledge and resources to manage and grow their own sponsorship programs.

Who should attend this seminar?

Community sport runs on the dedication and enthusiasm of volunteers.

These volunteers are enthusiastic and ready to help wherever they can around their own work and family commitments. They love their club, however often need clear direction on how they can assist whether it is cooking the BBQ on game day, coaching, refereeing or helping with the endless administration of the club.

These people are highly capable and full of energy, however often time poor and lacking clear direction on what is required.

This seminar will give you a clear overview of what sponsorship is, how to implement an effective sponsorship management and procurement strategy to leverage the energy and enthusiasm of your volunteer base. Whether actioning this yourself or delegating tasks, a clear strategy will ensure that your time is not wasted on ineffective methods.

If you are on the committee of any sports club, you should make this seminar a priority to attend to get some much needed funds into your club. Group discounts apply as it is recommended that a number of people from your club attend to allow for buy in across the club and a combined direction of your sponsorship strategy.

What will the seminar cover?

This seminar will cover seven simple steps to empower your club to build a thriving sponsorship program, specifically targeted for volunteers at community level to implement.

Seven Steps To Sponsorship Success – Community Sport will cover:

  • Understanding the sponsorship process
  • Defining your audience
  • Identify your value proposition
  • Managing sponsors expectations
  • Prospecting with purpose
  • Plan > Act > Review
  • Retention of existing sponsors

At the end of the seminar you will have access to templates that will help you execute the above steps.

The Presenter

Colin has over 15 years’ experience in the sport and entertainment industry.

This experience includes coaching, development, marketing and sponsorship for professional and community sporting organisations as well as four years in commercial roles with Perth’s leading sports venues.

More recently, Colin has been working in the arts space on the client side of the sponsorship relationship providing a rounded perspective and practical experience from every side of the sponsorship fence.

Connect with Colin on LinkedIn to learn more about his career.


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We’d love to hear from you whether you are a brand, rights holder or community group looking to gain a competitive edge towards Sponsorship Success.

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